Commerce · Growth · Automation

Commerce operations.Growth.Automation.

D2 Group combines marketplace operations, performance growth and automation for modern commerce teams — from TikTok Shop, Shopee, GMV Max and creator commerce to n8n, API integration, reporting and Commerce Control.

Get a free shop auditSee the 7-layer cash flow
  • Commerce, Growth & Automation
  • 4 engagement models
  • Commerce Control technology layer

D2 Commerce Control

Shop P&L · this month

Illustrative data
Gross GMV
4.82B
Net GMV
3.93B
Total costs
3.55B
Contribution
384M

Contribution / week

+18.4%

96.4M

Example alert: Ads exceed CPA ceiling · SKU-118

Selected Work

  • Mì Cay Dozin
  • Wins Food
  • E.O Wins Coffee
01
Step 01Unit Economics

Everything starts with one order

Before talking about GMV, break down a single order: selling price, COGS and expected gross margin. This is the DNA of the cash-flow layers that follow.

Selling price / SKU249,000₫
Selling price249,000₫

Note

Revenue recognized for each successful order.

COGS141,000₫

Note

Product cost, packaging and inventory loss.

Gross margin108,000₫

Note

This is the total budget available to buy growth.

01 / 7

D2 Technology · Commerce Control

High revenue does not guarantee profit.

Commerce Control is the technology layer D2 uses to bring revenue, settlement, Ads, platform fees and COGS into one operating logic before a team decides to scale. The numbers below are illustrative.

Gross Revenue

0M

Net Revenue

0M

Costs

0M

Contribution

0M

Margin 7.9% — below the safety thresholdA useful dashboard should tell the operator what to investigate next, not just display GMV.Explore Commerce Control →

D2 Services

Connected capabilities across Commerce, Growth and Automation — from marketplace operations to data automation.

Start with the capability your team is missing. D2 then maps that scope into the right engagement model so ownership and KPIs are explicit from the beginning.

01

TikTok Shop Operations

Seller Center, catalog, campaign and daily commerce operations

Run TikTok Shop with clear commercial ownership across catalog, SKU structure, campaigns, promotions, operational signals and reporting.

  • Seller Center and catalog operations
  • SKU, listing, pricing, voucher and campaign setup
  • Commercial calendar and operating checklist

Best fit: Brands that already have products and traffic but need an operating owner for Seller Center and the commercial calendar.

View capability →
02

Shopee Operations

Catalog, campaign, Ads coordination and marketplace operations

Operate Shopee across catalog, pricing, promotions, campaigns, Ads coordination and profitability rather than topline revenue alone.

  • Catalog, listing and variation management
  • Pricing, voucher and campaign operations
  • Shopee Ads coordination and budget guardrails

Best fit: Brands that need a stable Shopee operating rhythm while keeping platform costs and margin visible.

View capability →
03

GMV Max

TikTok Shop performance media with profitability controls

Operate GMV Max using break-even logic, Ads ratio, SKU economics and contribution profit instead of ROAS or GMV alone.

  • Campaign and SKU structure
  • Break-even ROAS and Ads-ratio guardrails
  • Budget pacing and scale/hold rules

Best fit: TikTok Shop sellers that already spend on GMV Max but need clearer scale, hold and SKU-allocation rules.

View capability →
04

Affiliate / KOC

Creator commerce, seeding and Affiliate operations

Build and operate a creator pipeline from sourcing and briefing to samples, commission, content review and commercial follow-up.

  • Creator sourcing and qualification
  • Outreach, sample and follow-up workflow
  • Hook, angle and offer briefing

Best fit: Brands that want to scale creator commerce without fragmented bookings and manual follow-up.

View capability →
05

Creative Performance

UGC, KOC, performance video and creative testing

Maintain a continuous sales-creative pipeline using structured testing, UGC/KOC, performance video and AI source clips where appropriate.

  • Creative testing matrix
  • UGC/KOC and performance video briefs
  • AI source clips where brand accuracy can be maintained

Best fit: Brands that need enough creative volume for Ads and GMV Max while still learning which hooks, angles and formats convert.

View capability →
06

n8n Automation & API Integration

Workflow automation, API integration and operational orchestration

Design n8n workflows and API integrations that connect systems, process events and automate operational work with explicit validation, retries, error handling and observability.

  • Workflow architecture and process mapping
  • n8n workflow implementation
  • REST API, webhook and authentication integration

Best fit: Brands, agencies and operations teams with repeatable cross-system workflows that need controlled automation rather than manual handoffs.

View capability →
07

Automation & Reporting

Commerce data, reconciliation, P&L and workflow automation

Turn fragmented marketplace files into a consistent operating layer for revenue, fees, Ads, COGS, settlement and contribution reporting.

  • Source-file mapping and data normalization
  • Settlement and order reconciliation
  • P&L and SKU-profitability reporting

Best fit: Teams spending too much time consolidating spreadsheets or making decisions from disconnected platform dashboards.

View capability →

Engagement models

Four subscriptions package D2's team around the scope: Commerce Control, Creative Engine, Growth Operations and Managed Commerce.

View Services →

D2 Commerce Control

Contact for proposal →

See the economics clearly and know what to investigate next.

D2 Creative Engine

Contact for proposal →

Maintain a continuous sales-creative system.

D2 Growth Operations

Contact for proposal →

Operate shop, Ads, Affiliate and commercial activity.

D2 Managed Commerce

Contact for proposal →

Commerce Control, Creative and Growth in one subscription.

How D2 works

Collect → Reconcile → Diagnose → Optimize

  1. 01Data intake

    Collect

    Bring Orders, Income / Settlement, Ads, COGS and off-platform costs into the same reporting period.

    • Unified data sources
    • Data readiness
  2. 02Reconciliation

    Reconcile

    Connect orders with payout, platform fees and SKU mapping to separate generated revenue, cash received and pending amounts.

    • Settlement match
    • Fee & payout control
  3. 03Diagnosis

    Diagnose

    Identify which Ads, refunds, COGS, vouchers or SKUs are eroding margin and prioritize them by impact.

    • Bottleneck list
    • Action plan
  4. 04Execution

    Optimize

    D2 executes creative, marketplace operations, Ads, Affiliate and commercial activity within the agreed profitability guardrails.

    • Optimization sprint
    • CEO reporting

Selected Work

D2 builds its operating method from real shops and real data.

No placeholder clients and no unsupported performance claims. Work is presented through the problem, source data, decision logic and the operating output.

0

Brands used as real operating cases

0

Core marketplaces: TikTok Shop & Shopee

0

Core service capabilities

0

Technology layer: Commerce Control

F&B · TikTok Shop

Mì Cay Dozin

D2 reconciled Orders, Ads, platform fees, COGS and SKU mix to explain why topline Revenue/Ads looked healthy while unit economics remained below break-even.

View case study →

F&B · Multi-SKU Commerce

Wins Food

D2 brought Orders, Ads, platform fees, product cost and packaging into a common operating report for a multi-SKU food business.

View case study →

FMCG · Creator Commerce

E.O Wins Coffee

D2 organized creative around hooks, angles, formats and creator profiles so UGC/KOC output could feed Ads, GMV Max and TikTok Shop learning.

View case study →
View all Work →

Optimization simulation

Same revenue model. Different profit control.

The figures below are illustrative and demonstrate optimization mechanics. They are not a performance guarantee for every shop.

Before optimization · simulation

Risk
Uncontrolled vouchersAds eroding marginManual reconciliation
Net GMV
3.93B
Costs
3.55B
Margin
7.9%

After optimization · simulation

Optimized
P&L-based vouchersAds tied to real CPAAutomated reconciliation
Net GMV
4.11B
Costs
3.13B
Margin
12.4%

Δ Margin · demo

+4.5 pt

Δ Costs · demo

-11.7%

Δ Contribution · demo

+93%

FAQ

Questions brands and sellers often ask D2

If your question is not covered here, submit a shop audit request and D2 will respond with an initial review of your situation.

Ask D2 a question

Next step

What should your commerce operation or workflow do better next?

Start with the operating constraint you need to solve. D2 can combine TikTok Shop, Shopee, GMV Max, creator commerce, performance creative, n8n/API automation and reporting into the appropriate engagement scope.

  • Response within 24 hours
  • Scope starts from the actual operation or workflow
  • Data and credentials used only for the agreed scope
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