D2 Work

Commerce problems translated into data and decisions.

D2 case studies focus on the operating problem, source data, reconciliation logic, diagnosis and action — not a logo wall or a collection of vanity metrics.

Problem → Data → DecisionVerified > ImpressiveTikTok Shop · GMV Max · Creative
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Direct answer

What is D2 Work?

D2 Work is D2 Group's commerce case-study library. Each case explains the business question, available source data, reconciliation and diagnosis logic, operating action, verifiable outcome and the limits of what the data supports publishing.

Start with the problem

What kind of operating problem do you want to see D2 solve?

Buyers usually arrive with a problem, not a service taxonomy. Choose the closest question to filter the relevant proof.

Case Study Library

Three cases — three different forms of evidence.

Dozin includes reconciled quantified proof. Wins Food and E.O Wins Coffee emphasize operating logic, workflow and learning because D2 does not publish performance claims without a sufficient comparison basis.

Filter by problem

P&L diagnostic

Dozin · TikTok Shop

Revenue
COGS
Ads
Platform fee
Packaging
Contribution

Revenue / Ads

2.67x

Break-even

≈4.38x

F&B · TikTok Shop

Mì Cay Dozin

VND 38.2M in revenue, yet contribution P&L remained negative.

D2 reconciled Orders, Ads, platform fees, COGS and SKU mix to explain why topline Revenue/Ads looked healthy while unit economics remained below break-even.

Focus

GMV Max, P&L, reconciliation and SKU economics

Published evidence

The deep case only uses TikTok Shop data with a sufficiently reconciled publication basis; unverified Shopee figures are not combined into the published result.

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Multi-SKU control

Wins Food

RevenueFeeAdsCOGSPackSKU ASKU BSKU CSKU D

Illustrative SKU × cost architecture. No client performance values are implied.

F&B · Multi-SKU Commerce

Wins Food

Revenue growth is not enough when SKU cost structures are different.

D2 brought Orders, Ads, platform fees, product cost and packaging into a common operating report for a multi-SKU food business.

Focus

TikTok Shop, multi-SKU profitability and short-cycle reporting

Published evidence

This is an operating overview. Detailed figures are only published when the measurement period and reconciliation basis are confirmed for publication.

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Creative loop

E.O Wins Coffee

Hook
Angle
Format
Test
Learn

FMCG · Creator Commerce

E.O Wins Coffee

Creative should be a learning and scaling loop, not a video inventory.

D2 organized creative around hooks, angles, formats and creator profiles so UGC/KOC output could feed Ads, GMV Max and TikTok Shop learning.

Focus

Creative testing, KOC/creator and commerce growth loop

Published evidence

This case focuses on the operating and testing logic. D2 does not publish absolute lift or ROAS claims without a confirmed comparison period.

View case study

Case methodology

A D2 case study starts with data, not a marketing story.

A consistent evidence structure keeps the case useful for operators and reduces the risk of telling a story that goes beyond the data.

01

Business Question

Define the question or decision before choosing the metric.

02

Data Sources

Identify Orders, Ads, Settlement, COGS, Creative or other relevant sources.

03

Reconciliation

Align period, key, definition and mapping before interpretation.

04

Diagnosis

Find the cost driver, bottleneck, exception or reusable learning.

05

Action

Turn diagnosis into scale, hold, fix, test or workflow change.

06

Outcome

Record only outcomes traceable to data or a confirmed operating change.

07

Publication Check

Publish figures only when source, period, definition and limitations are clear.

Proof principles

Verified > Impressive.

D2 prefers a metric with a clear period, source, definition and limitation over an impressive number whose construction cannot be explained.

Period

Which measurement window does the result belong to?

Source

Did the metric come from Orders, Ads, Settlement or another source?

Definition

Is it GMV, Revenue, Revenue/Ads, attributed ROAS or Contribution?

Reconciliation

Were sources aligned to the same key and logic?

Limitation

What is missing or should not be inferred?

Publication

Is the figure strong enough to publish as a performance claim?

Capability × Work

Which cases demonstrate which capability layers?

Work does not replace Services. It provides evidence of how D2 applies a capability to a specific operating problem.

Capability
Dozin
Wins Food
E.O Wins
TikTok Shop
GMV Max
Profitability
Automation
Creative
Affiliate / KOC

What we learned

A case study matters when the learning improves the next decision.

Each case below contains a reusable operating lesson for a founder, operator or performance team — not merely a success story.

Your operating problem

Do you have a similar Commerce problem?

Send D2 the marketplace, available data and the decision you are stuck on. We will scope the audit before recommending an operating approach.

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